![\"SaaS\"](\"https:\/\/anexia.com\/blog\/wp-content\/uploads\/2016\/07\/SaaS.jpg\")
<\/a><\/strong><\/p>\n<\/p>\n
Make the Leap: Expand Beyond Your Own Boundaries When opening to other regions, companies enter into new markets and so to new customers. But there are also upselling possibilities for existing clients that may have international offices and therefore the need for services in other countries as well. Additionally, products become more attractive with high-value global offers, which may allow for premium pricing. For more details about the benefits of going global, check out this article on Cloud Strategy Magazine.<\/p>\n <\/p>\n Worldwide Hosting and Language difficulties English is surely business language Number One, so selling B2B products can often be done in English, even when selling internationally. On the other hand, personalization and localization are becoming increasingly important in a diverse and competitive economic environment. An ability to offer translations of your service is surely a plus.<\/p>\n The choice of a worldwide hosting provider or \u2013 more specifically \u2013 the cloud provider is another challenge that is often ill considered at first. Where can a SaaS provider host their services so that customers all over the world experience a fast and high-value SaaS product experience? \u201cYou need your infrastructure to be located where your customers are,\u201d sums up Adam Rogers.<\/p>\n But, here come the difficulties.<\/p>\n Deciding on one of the big player cloud solutions, the services are hosted globally, but in a limited number of countries and areas. This can often create latency and customer experience issues. It also creates problems if customers are located in Safe Harbor countries that do not legally allow for their data to leave their home country.<\/p>\n If you decide to host in more countries and search for additional local hosting providers, you\u2019re facing the problem of different contracts, SLAs, service support, invoicing, and currencies, all of which complicate the time and effort to run a business.<\/p>\n To solve these problems, Anexia has focused on installing a worldwide cloud that now counts 70 server locations in over 40 countries. With Anexia, a SaaS provider can have one contract with one cloud hosting provider and set up servers in dozens of different areas of the world, often as fast as over night.<\/p>\n <\/p>\n Managed Worldwide Hosting Avoids Problems
\n<\/strong>\u201cOne way to make the leap is to widen the market; expand beyond the initial boundaries of your market. Get global! Especially for SaaS companies, getting into the global market is an opportunity to grow ahead of your competition\u201d, explains Anexia\u2019s Managing Director in New York, Adam Rogers. There aren\u2019t any goods that have to be shipped, there aren\u2019t any opening hours needed and the market for software doesn\u2019t show too many differences between countries. The reasons to go global are clear.<\/span><\/p>\n<\/a><\/strong><\/p>\n
\n<\/strong>But, of course, going global comes in with some challenges:<\/p>\n
\n<\/strong>The next question is: Who is in charge of managing the hosted software? The wider the market gets, the more server locations that are being used. Monitoring this infrastructure and keeping the Operating Systems up to date becomes more complex. Be sure to arrange a SLA (Service Level Agreement) with the hosting provider so that the infrastructure is able to grow with the demand.<\/span><\/p>\n