As a Senior Online Marketing Manager, you will be part of the marketing team and, in addition to a wide range of projects, you will be responsible for the various online marketing measures of the Anexia Group.

#Profile

As part of the marketing team, you will be responsible for online marketing topics of the Anexia Group (primarily for the Anexia (B2B) and netcup (B2C)) from planning, conceptualization, and implementation right up to the evaluation of the measures taken.

You not only design and analyze all group-wide websites, but you are also responsible for paid-ads and SEO-optimization. In cooperation with our content-team, you develop and improve Content-concepts. Furthermore, you will be accountable for technical SEO and have the possibility to cooperate with an excellent developer-team to achieve optimal search engine results for our websites. In SEA, you will be responsible for Google and Microsoft accounts. You create new campaigns, adapt existing templates, and improve our landing pages, focusing on higher conversions and lower CPA. In addition, you not only work operationally, but are also responsible for the elaboration and further development of the online strategy of the Anexia Group. Visibility index, rankings, CTR, and conversion rate are words and terms you are comfortable with.

Responsibilities:

• You are responsible for and manage an annual 6-digit ads budget
• Operational implementation, monitoring as well as reporting of PPC campaigns (Google, Microsoft and Social Media Ads)
• Ongoing monitoring and optimization of the website and using tools such as SEM Rush
• You analyze the performance of content and take measures for SEO optimization
• You are responsible for technical SEO measures and coordinate the implementation with our development team
• You are responsible for researching SEO content and coordinating its implementation with the content team
• You design and implement A/B tests on websites to increase conversion rates and reduce abandonments
• You identify, conceptualize and implement performance enhancing measures for sales and campaign funnels of our websites and
  landing pages
• You conceptualize and supervise the implementation of websites, landing pages and other web projects
• You are responsible for the development and advancement of the online marketing area

#Wanted

• At least 5 years of professional experience as an online marketing manager
• Tech-native and confident in communicating through channels that are used
• Degree in economics, business informatics or comparable education is an advantage
• Expert knowledge with Google tools (Analytics, Ads, GTM, GSC)
• Experience with conceptual design of websites or web applications
• Very good written and spoken German and English skills
• HTML/CSS knowledge is an advantage

#REWARD

Anexia grew up as a family, and with our growth strategy, we intend to keep it that way. We like to take responsibility, respect one another, and we know that we can achieve whatever we put our minds to. We look after Anexia, and Anexia looks after us. Enthusiasm, experience, and competence count, so you can expect a fair salary and numerous benefits.

We are more than just a workplace. Therefore, we offer our employees many benefits (which partly depend on your position and location): good transport connections and flexible working hours. Period. Not to mention further training, a mentoring program, free parking, a mobile phone and notebook, snacks and drinks, company cars, employee events, a fun corner, ...